First fair partnerships with female shea butter producers in Burkina Faso. Olivier Baussan discovered this ingredient nicknamed “women’s gold” in Burkina Faso and became committed to the women’s economic growth.
First charity products sold in-store. Money raised supported international projects combatting avoidable blindness.
L’OCCITANE endowment fund created. Following Japan’s 2011 earthquake and tsunami, L'OCCITANE established a fund to support rebuilding projects. Over two million euros were raised.
UNION FOR VISION 10by20 : L’OCCITANE's new goal for making progress in the fight against avoidable blindness: to give 10 million people access to eye care services by 2020.
38 L’OCCITANE subsidiaries supported a local eyesight project. The UNION FOR VISION 10by20 programme is expanding internationally each year.
Braille added to most L'OCCITANE product packaging to make products accessible to those with a visual impairment.
L'OCCITANE Foundation created to bring together and develop charity initiatives undertaken by the brand since its inception.
L’OCCITANE recognised by the UNDP* as an exemplary company for its work with female shea butter producers in Burkina Faso.
The L’OCCITANE Foundation became a member of the International Agency for the Prevention of Blindness. Having already partnered with the IAPB for several years, the Foundation took its commitment further.