In 2022-2023, L'OCCITANE China supports the Million Tree project of Shangaï Roots and Shoots. This Project, which began in 2007, gives individuals and organizations an opportunity to fight climate change by planting oxygen-producing trees.
The project will take place in Baijitan Reserve, Lingwu, Ningxia, at the southwest margin of Maowusu desert, in the North of China. It will reforest the area in order to revitalize the land and block the sandstorms. The planting of shrubs would contribute to stop Maowusu Sandy Land from expanding, improve the ecosystem and lessen the economic impact of desertification to Yellow River corridor region. It also encompasses true community building as the local population is intimately involved with, and benefits from, every step of planting, maintaining, and monitoring the trees.