This project is supported by the L'Occitane Foundation.
Context
The Amazon is one of the ecoregions in the world with the highest biodiversity and is responsible for regulating the rainfall regime in many regions of South America, but has famously been facing many problems. In the target landscape, coffee farmers are abandoning their conventional coffee production due to land degradation, low output, lack of incentives, technical support and challenges in marketing.
It is estimated that 20% of the Amazon has already been lost. If the current rate of deforestation continues, it is estimated that over one quarter of the Amazon biome will be without any trees by 2030 – an irreversible ecological disaster.
Supported Project
Since 2024, the L'Occitane en Provence Foundation has been funding WeForest and its local partner IDESAM in a project located in the Apui Forest in the Amzon. This project aims to protect and restore the area's forests and biodiversity by providing local farmers with ecologically and economically sustainable alternatives. Over five years, forest-friendly coffee agroforestry combined with native tree species will be established over 175 hectares to further conservation and restoration of this critical area of the Amazon. The long-term goal is to restore 3,200 ha of degraded pasture through regenerative agriculture and avoid the deforestation of around 1,800 ha.
This project also seeks to benefit local farmers as it will improve cattle ranching productivity and develop coffee agrofestry to support local livelihoods and avoid further deforestation.
Some Figures
Budget 230,000 euros
Goal 10 ha of agroforestry planted
Goal 632 native trees planted
Goal 2,222 coffee bushes planted
History of the Patnership
L'Occitane en Provence has worked with WeForest in the past. Discover more about this collaboration here.
Photo credits: ©WeForest.
