In 2021-2022, L’OCCITANE Spain and the L’OCCITANE Foundation have partnered with Pur Projet to accompany organic or in-conversion farmers around Villacañas who wish to operate productive and bio-diverse plantations.
The idea is to support financially and technically the farmers throughout the plantation program: from the design of the project to its implementation, following rigorous social and environmental indicators to evaluate the success of the project.
The project thus aims to help farmers generate new income through the commercialization of their production. It also helps preserve local biodiversity by restoring habitat. Finally, it promotes sustainable agricultural practices through training on specific topics such as organic farming.