Medium-sized cities are growing rapidly and there is a high level of urbanization. It is therefore crucial to protect and restore public forests. Global warming is exacerbating soil erosion and adversely affecting biodiversity.  In addition, the Millennium Environmental Goals require the protection of green spaces. 

Magnolias are a vulnerable and important group within the Mexican species. For this reason, the IUCN and other organizations have published the Red Book of Magnolias of the World. In Mexico, there are about 30 taxa of magnolias, 5 of which are in the category of threatened species and it is necessary to recover them.


Supported Project

In 2022-2023, L'OCCITANE Mexico supports the project of Red de Viveros de Biodiversidad A.C. In first phase, the project focuses on collecting seeds, propagating plants in community nurseries, and reforestation with 300 magnolia trees and 3,000 trees of other species using the Miyawaki method. The second phase of the project focuses on early childhood, impacting school zones, private properties and peri-urban green areas important for early childhood. Citizens will be involved in measuring air quality with easy-to-use sensors and in reforestation. Schools with the least green areas in Xalapa and Coatepec, Veracruz, will be selected to reforest them creating green patios. 150 magnolias produced using high-tech forest containers and 1,000 trees of 34 cloud forest species will be included, to create forests ten times faster than in the traditional way.

Some Figures

Budget 5,606 euros

Goal 1.5 regenerated hectare

History of the Partnership

L'OCCITANE Mexico has already supported Red de Viveros de Biodiversidad A.C. for the first phase of the project. Learn more about it here.