Context
Medium-sized cities are growing rapidly and there is a high level of urbanization. It is therefore crucial to protect and restore public forests. Global warming is exacerbating soil erosion and adversely affecting biodiversity. In addition, the Millennium Environmental Goals require the protection of green spaces.
Magnolias are a vulnerable and important group within the Mexican species. For this reason, the IUCN and other organizations have published the Red Book of Magnolias of the World. In Mexico, there are about 30 taxa of magnolias, 5 of which are in the category of threatened species and it is necessary to recover them.
Supported Project
In 2022-2023, L'OCCITANE Mexico supports the project of Red de Viveros de Biodiversidad A.C. The project focuses on collecting seeds, propagating plants in community nurseries, and reforestation with 366 magnolia trees and 58 other species panted in four schools and surrounding areas using the Miyawaki method. The project focuses on early childhood, impacting school zones, private properties and peri-urban green areas important for early childhood. Citizens are involved in measuring air quality with easy-to-use sensors and in reforestation.
Some Figures
Budget 5,606 euros
Goal 4.4 regenerated hectares
History of the Partnership
L'OCCITANE Mexico has already supported Red de Viveros de Biodiversidad A.C. for the first phase of the project. Learn more about it here.
