Context

The L’OCCITANE Foundation strengthens its commitment for women entrepreneurship in Burkina Faso. In 2012, in Burkina Faso, the creation of companies by women only reaches 9%, notes the Ministry of women and gender promotion. Besides, women are facing many obstacles that can explain this low rate, among which lower literacy and qualification levels along with a mode difficult access to funding. 

 

Supported project

The L’OCCITANE Foundation launches the second edition of the competition “L’OCCITANE pour Elles” to speed up the projects of women entrepreneurs based in Ouagadougou. The competition aims at identifying leaders, visionaries and inspiring women to provide them with a personalized support to achieve their highest ambitions. These women shall be aged between 20 and 40 years, based in Ouagadougou and head of an active business or on-going one.

The winners of this competition will benefit from a personalized coachings from the Foundation and its partners (La Fabrique, Initiatives France, Initiative Ouagadougou, la Maison de l’Entreprise du Burkina Faso, the PROJEFEJEC : a UNPD Luxembourg partnership). This 6-month session is renewable twice and will focus on the following points:
- Technical support (daily supports on all the strategical points)

- Support to improve the visibility of the project (enhance the logo, packaging, develop communication tools and mediatic actions)

- Support in findings funds to respond to high ambitions

- Personal development to handle both professional and personal lives

- Juridical and fiscal support

- Access to an optimized workspace and a dynamic community

Some figures

The objective is to support 4 to 6 businesses run by women in Burkina Faso. The winners will receive six months of support, renewable twice, which will allow them to launch their project and then be autonomous.

For the second edition  

Forecast budget 280 000 euros

Goal 6 women supported

History

1rst edition launched in 2016
 

Total budget 524 009 euros

Total goal 83 158 women supported

The first edition provided support to 5 women from 4 companies including:
- Barkissa Bassia: Production Manager of a Shea Butter Soap and Cosmetic Manufacturing Unit (Savonnerie Nununa)
- Élisabeth Delma and Eliénaï Diendéré co-manager of a centre for vocational integration and the production of woven loins (Centre Adaja)
- Esther Diendéré Head of a unit for processing local fruit into juice (Entreprise Agro Déogracias)
- Rebecca Soulama, Director of the Auxiliary, a training centre for the occupations of assistance to the person.

Testimony

Eliénaï, Director General Adaja

“We used to produce and deliver loincloths at the whim of customers, which took us a long time and did not provide enough money. Today, we create collections (with economies of scale) and have shops and a delivery agent for large orders. With these new strategies, we suffer less, spend less and earn more profit on each loincloth. Within the framework of such a programme, companies already created like ours, need above all more specific training such as the training carried out by the Ghanaian. This training will be very useful to us over a long time to notice us from the competition».

Eliénaï Diendéré