In 2021-2022, L'OCCITANE South Africa and the L'OCCITANE Foundation are supporting the VisionBox Foundation, previously known as Project Cat-Eye for its "Kids See Free" project.
The VisionBox is a social franchise based on a scalable Optometry-in-a-Box concept. Containers are kitted out as fully functional optometry practices, and set up in townships to serve the people who need them most – at drastically reduced costs. Each practice is entirely owned by a black entrepreneur, who undergoes preparatory training and receives ongoing mentor-ship and business training once the practice is up and running. Practices run on strict guide-lines around consistency, profitability and sustainability, setting up young entrepreneurs for greatness. With all these elements designed, fine-tuned, and working together to improve vision and develop businesses; VisionBox’s ultimate goal is to improve lives.