La Flamme Marie-Claire

L’OCCITANE AND LA FLAMME MARIE CLAIRE

In 2006, in Cambodia, was born Happy Chandara, a school for little girls, otherwise doomed to work in the fields or to trade their bodies. In 2017, more than a thousand young women will go to school, from primary school to early college.

This institution has been created by the organization “Toutes à l’Ecole”, supported by the journalist Tina Kieffer. She has committed herself to develop a high-level education for young disadvantaged girls. Since 2010, La Flamme Marie Claire has been devoted for this association and takes part in saving the women of tomorrow through the enrolment of today’s girls.

Since 2015, L’OCCITANE and the Marie Claire magazine are joining and participate together to support programs for enrolment and education of girls and women worldwide.

Since 2016, the operation is becoming global, with the participation of the L'OCCITANE's subsidiaries worlwide.
- The opération in 2016: France, United Kingdom, Czech Republic, Italy and the USA.
- The operation in 2017France, United Kingdom, Czech Republic.


LIGHT UP MY FUTURE

Bougie Flamme Marie Claire       By purchasing a candle La Flamme Marie Claire, at the price of 7€, in L’OCCITANE stores, we can help these girls to grow up and gain knowledge.

With this candle, the organization Toutes à l’école, but also Entrepreneurs du monde and the local associations of the L'OCCITANE's subsidiaries will offer girls and women the opportunity to emancipate from their condition.

100% of the profits* have financed these organizations.

Since 2010, more than 530 000 candles have already been sold, and more than 1 million euros has been collected for the organizations.


This project also benefits from a significant media support. Every year, some journalists get committed and use their notoriety for the project, giving the event a great media visibility. In 2016, 24 French godmothers have supported La Flamme Marie Claire, such as Claire Chazal, Flavie Flament or Caroline Roux.

*Sales price in store minus taxes, transport and production costs.

ONE PARTNERSHIP TO SUPPORT TWO MISSIONS IN THE WORLD

toutes à l'école       The organization Toutes à l’école, created by the journalist Tina Kieffer, chose to develop a high-level education for young disadvantaged girls.

In 2015, La Flamme Marie Claire helped to finance the scholarship of 966 students enrolled in the Happy Chandara school.

In 2016, 1 200 new students had their scholarship financed.



The organization Entrepreneurs du Monde enables thousands of women and men living in extremely difficult circumstances to improve their living conditions, by supporting their own economic initiatives around 3 focus: social microfinance, social entrepreneurship, and the creation of very small business.

Since 2009, L’OCCITANE supports Entrepreneurs du Monde in Burkina Faso to promote sustainable socio-economic development of the poorest communities through access to microfinance, but especially by strengthening the skills of women with ultimate goal their self-sufficiency. 

In 2016, the project was to teach 13,000 Burkinabè women a job and to help them creating their own business.
      entrepreneurs du monde


A WIDE OPERATION TO SUPPORT LOCAL PROJECTS

Since 2016, L'OCCITANE's subsidiaries have been committed on an international level by supporting local projects.

Rêv'Elles      

In France, Rêv'Elles offers women and girls from modest backgrounds innovative educational programs, enabling them to develop their potential and become actors in their professional career.

The association offers these young girls tools and a community of support, allowing them to gain confidence and lay the foundations of a professional project in accordance with their personality and aspirations.

In 2016, the Flamme Marie-Claire allowed 30 new girls to follow the course "Rêv'Elles".

In the UK, Plan International was the association selected which helps girls access education through its "Because I am a Girl" campaign.

The Czech Republic supported the Tereza Maxova Foundation, a structure created to provide effective and specific assistance to abandoned and disadvantaged children. Thanks to the funds of the Flamme Marie Claire, the organization was able to facilitate access to education for girls and women who grow up in socially disadvantaged environments.

Italy has chosen the Leonarda Vaccari Institute in 2016, an institute that protects and cares for disabled children by offering them educational activities from primary to secondary school. The project "From Chrysalis to Butterfly" targets young girls with disabilities. They are trained in the making of theater costumes in a workshop led by former costumers who pass on their knowledge.